Communications & Marketing
Telling compelling and human stories is only one part of being a strategic communicator. Using messaging and brand management as part of an overall business development strategy is another. Both are important when engaging the target audience.
Social Media Strategic Report
Social Media Strategic Report
Created for a local, non-profit music organization as part of an overall branding and communications strategy. This report included conducting and analyzing target market research and step-by-step instructions for implementation.
Marketing Collateral
Collaborated as part of a team to create this document for a non-profit organization interested in increasing mission awareness and community and volunteer involvement. My role included writing copy, assisting with design layout, and editing.
Organizational Communications
Organizational Communication
Conducted research and made recommendations for the Salt Lake Chamber of Commerce to more effectively reach their target audience about their Prosperity 2020 and Education First initiatives. This was a team project. My role in this project was the team leader and project manager.
Integrated Marketing & Communication Plan
Integrated Marketing & Communications Plan
Created for a local non-profit music organization. This report included conducting and analyzing market research, creating customer profiles, assembling a communications plan and budget, preparing creative briefs, and providing a method of evaluation.